Obsolescence, Irrelevance, & Failing to Dream “Big Enough”

We can recognize obsolescence clearly, when it’s staring us in the face, in the immediate now – but we’re blind to its lurking presence, merely a few steps into the future.

Logorrhea

Yesterday saw the announcement of a coming new iPhone (the iPhone 7), with much of the attention across social media given over to the lack of a headphone jack, coupled with expensive new wireless earbuds (“Air Buds”, @ $160 a pair), that will soon be lost in a washing machine near you.

“Courageous?” Or simply idiotic? I can see it both ways.

I mean, I can’t keep up with my wired earbuds, much less multiplying them by two, and then disconnecting them.

One thing it definitely is, though, is audacious. Moxie, chutzpah, and cojones are also words that come to my mind.

Now, traditionally, Apple has been a company that “dreams big.” But – are wireless earbuds “dreaming big” – or just derivative? Will these new accessories soon find their way into the obsolescent dust bin of digital history (along with the 8 track tape, VHS, and – soon – optical media)?

Hey –…

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